Paid, Earned and Owned Are Dead
It’s absolutely perfect timing for this blog post (which I’ve been thinking about for the last month or so), hot on the heels of Altimeter Group’s report, released this week, titled, The Converged...
View ArticleMarketing Isn’t Dead – It’s Everywhere
Last week Bill Lee wrote a controversial article in which he claimed that “marketing was dead” (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that...
View ArticleAre you seriously saying that “engagement” is a meaningful business metric?
I love metrics that have meaning – not just counting, but stats and figures that actually demonstrate business value. The measure I love best in social media is ROI (and yes, Virginia, there is a...
View ArticleWhy Marketers Will Rule the World
I’ve recently delivered the keynote at Marketing Magazine’s 2012 Social Media Conference, and spoke about something I had been thinking about a lot lately: that the explosion of customer data provided...
View ArticleIf You Have More Than Three Priorities, You Have No Priorities
Some rights reserved by hockadilly One of my favorite sayings (with apologies to Jim Collins, author of From Good to Great) is: “If you have more than three priorities, you have no priorities.” I...
View ArticleI disliked Sheryl Sandberg because she is successful.
I have long expressed strong opinions about the importance of diversity in the workplace, was the co-founder of an organization devoted to making technology more accessible to women and believe the...
View ArticlePlanning to be Spontaneous: Oreo and Realtime Marketing
Success in real-time marketing is as much operations as creativity Ever since Oreo suggested that you could “still dunk in the dark” during the 2013 Super Bowl blackout, real-time marketing (RTM) has...
View ArticleYahoo and Tumblr – Avoiding Commoditization by Association
So, it’s official – while many of us (especially on Twitter) waited and watched over the weekend after All Things D broke the story, Yahoo has agreed to buy content sharing platform Tumblr for $1.1...
View ArticleIs GetGlue in the Middle of a Customer Service Meltdown?
And if they are – do they even know it? Since Friday afternoon, I have received 108 notification emails from the social networking site for TV fans (it works by allowing users “check in” to shows...
View ArticleWithout a proper value exchange, social media is just a channel
And it doesn’t work a whole lot better than the ones we already have. While doing some research for a client project, I came across this great post from Chad Warren on the Adobe Digital Marketing blog....
View ArticleBig Data, Attribution and The End of “Spray & Pray”
What kind of ROI do your online ad dollars deliver? If you have no idea, you’re not alone – according to OptiMine, an online analytics company, 61% of advertisers say that they are challenged to...
View ArticleThe Next Chapter: Pushing the Digital Envelope at SAP
As you may know, after seven years of running Social Media Group, which was one of the first (if not the first) pure-play social media agencies in the world, this spring I made the decision to...
View ArticleSales pipelines and non-linear pharmokinetics
When I ran my own business, I had a solid, tried-and-true, 3x pipeline. That was absolutely, 100% the math. For every $3 in prospective sales, we would see $1 in booked revenue, and this was the case...
View ArticleHow the ultimate selfie changed everything.
You need to know who you are, otherwise it’s impossible to change. Sounds like a leadership slogan, but it’s also a perfect way to sum up how the environmental movement got started in North America in...
View ArticleThe Future of Marketing: Business As Unusual
Over the last few months, I’ve been asked to speak more and more about the emerging strategic role of marketing, particularly as it relates to technology, something I first started to explore in 2012....
View ArticleOsama Bin Laden, The White House and Social Media
I remember September 11th the way my parents’ generation remembers the assassination of John F. Kennedy. Except that we invariably ask each other the question, “Where were you when you first saw it on...
View ArticleSAP’s SAPPHIRENOW: Women’s Leadership Summit
Since 2007 I have had the pleasure of participating in SAP’s Influencer Program. This group of digital influencers are invited to attend events like SAPPHIRENOW (SAP’s huge annual ecosystem conference...
View ArticlePublicly Traded Companies + Empire Avenue = Very. Bad. Idea.
You may or may not have heard about Empire Avenue, a social game modeled on the stock market. Basically, you set up a profile, connect it to your social channels, and the more you engage on the social...
View ArticleJoining the Board of the Empire Club of Canada!
I’m so very pleased to announce that I have been elected to the Board of the Empire Club of Canada, effective September, 2011! In case you’re unfamiliar with the Empire Club, it’s: “One of Canada’s...
View ArticleWork: You’re Doing It Wrong
Image credit: Jookeroo As is fitting on Labour Day, I’d like to draw together some threads I’ve seen over the last week, all relating to work. They may not seem initially to be connected, but don’t...
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